Otherwise, why would you be doing it (you tell yourself). After all, we always only choose to do what’s important, right?
False. There is plenty of research out there which demonstrates that most of what people do in their work is what feels urgent to them; not important. Interestingly enough, it also turns out that most of what feels urgent originates outside of us.
The text we just received.
The email that’s been in our inbox all day.
The missed call from our boss.
No doubt that some of these things are genuinely important, but surely they all feel urgent. And notice how they all originate outside of you. In other words, what feels urgent usually is being dictated by someone else.
Here are two reasons why the goal of saying no in 2021 will have the greatest return of any of your goals.